Content Marketing Weekly: Dont let the customer experience spook you
Summary
But as the shadow of 2020 looms, B2B companies across industries are starting to get their content marketing houses in order so they don’t resemble the manors of mayhem visited by oh-so many Halloween thrillseekers. And for the most part, B2C brands are running away in the experiential department: from social conversations to showrooming and retail fronts that don’t really sell stuff so much as they draw in shoppers and engage potential buyers. The type of the customer certainly has a big impact here – you can’t exactly draw in business buyers with a free puppy play pit – but there’s still ample room to improve. Respondents were asked to choose their top three new website features they plan to introduce in the next year: Want to see more stats on where B2B decision-makers are investing to improve the customer experience? That task doesn’t have to be as monolithic as it sounds, though, as B2B marketers can use these nine simple and fast ways for elevating content, as compiled by Search Engine Journal contributor Alexander Kesler.