Content Marketing and the Future of Voice Search
Summary
Other metrics that can affect your rankings include: Bounce rate, average time on page, scrolling below the fold, and inbound links to the blog. They will be more engaged than your average user and spend more time on your site, they’re more likely to share your content or infographic, they’re more likely to start a discussion or to leave a comment and they’re even more likely to be driven to a sign up or purchase. As content creators, the rise of voice search will continue to shape the way we design and create the articles we write, and also the tone we use towards our audience. It has been reported by Pamorama that blogs are the 5th most trustworthy source of information on the internet for consumers, making them essential to build authority in your niche. With 93% of B2B companies getting on-board with content marketing, and 64% of those actually outsourcing it, it shows you how important it is in order to rank well and convert users, and actually how common it is to contract out the work.