Syte Announces Next-Generation Personalization for Retail Using Visual AI
Summary
TEL AVIV, Israel--(BUSINESS WIRE)--Syte, a leader in Visual AI for retail, announced today that it has been named a SAP Innovation Partner. SAP will use Syte’s Visual AI to offer retailers advanced personalization capabilities for shoppers and to assist in quantifying and leveraging the impact of influencer marketing on retail’s bottom line. Syte has risen as a leader in the Visual AI market due to its superior accuracy and impressive list of retail clients, which includes Farfetch, Tommy Hilfiger, Marks & Spencer and Zalando. At the most recent National Retail Federation (NRF) conference, Syte drew crowds when they showcased their Smart Mirror technology at the SAP booth, allowing users to automatically see similar and complementary clothing items to what they were wearing. Founded in 2015, Syte developed the camera feature for leading brands such as Farfetch, Marks & Spencer, boohoo, Tommy Hilfger, and numerous others, leveraging partnerships with technology innovators, including Microsoft, and SAP.
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