Primanti Bros. Restaurant And Bar Strikes Deal With Pittsburgh-Tech Startup GiftYa To Launch $5 eGift Offer For Fans
Summary
Restaurant and Bar today announces it is rolling out a new way for its fans to give and receive personalized egifts within seconds by using a digital platform created by Pittsburgh-based fintech startup GiftYa. Fans can then visit any Primanti Bros. location in Pittsburgh and pay their check using the Visa or Mastercard debit card linked to GiftYa. “And, it’s exciting to work with GiftYa – another Pittsburgh-based company leading the industry as we continue to support the city and its fans who have supported us for nearly nine decades.” The GiftYa app and website enables people to text personalized gifts for any national or local merchant across the U.S., including restaurants, retailers or local spas. In 1933, Joe Primanti opened a lunch cart in Pittsburghs Strip District selling sandwiches to the hungry truckers who were coming and going at all times of the night. Encouraged by sales and positive feedback, Joe expanded to a small storefront where he was joined by his brothers Dick and Stanley and their nephew John DePriter.