81% of Consumers Would Stop Engaging with a Brand Online After a Data Breach, Reports Ping Identity
Summary
The results expose how today’s environment—ripe with data misuse and large-scale security breaches—is impacting consumer behavior and relationships with service providers around the world. Ping Identity surveyed a representative sample of 4,017 adults in the United States, United Kingdom, Australia, France and Germany who are at least 18 years old and use at least one of these online sites or services on a regular basis: shopping, banking, movie/TV, music, government services, travel or Uber/Lyft-type apps. The Ping Intelligent Identity™ platform provides customers, employees, partners and, increasingly, IoT, with access to cloud, mobile, SaaS and on-premises applications and APIs, while also managing identity and profile data at scale. Over half of the Fortune 100 choose us for our identity expertise, open standards leadership, and partnership with companies including Microsoft and Amazon. We provide flexible options to extend hybrid IT environments and accelerate digital business initiatives with multi-factor authentication, single sign-on, access management, intelligent API security, directory and data governance capabilities.