Essendant Enhances Reseller eCommerce Suite with Launch of Personalized Email and Content Marketing Tools

▤ Summary

These new integrations follow a growing demand for more personalization in online shopping experiences from end users and are the first to launch as part of Essendant’s new suite of eCommerce innovations set to fully roll out in the coming months. “Essendant prides itself on providing strategic marketing solutions to help resellers combat industry challenges and remain competitive,” said Harry Dochelli, President at Essendant. Personalized Marketing Zones allow resellers to strengthen their eCommerce solutions by leveraging the use of an online recommendation engine as part of their strategy. Developed as a behavior-based eCommerce tool, Personalized Marketing Zones displays highly targeted content and recommended products throughout a customer’s online shopping journey. To ensure relevancy, content is aligned with a reseller’s current product offerings and is based on a customer’s real-time actions and historical behaviors to create a personalized shopping experience every time they visit a reseller’s site.

▦ Linked Companies

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$10M to $25M