Rwandan ed-tech startup BAG Innovation raises $150k seed round
Summary
Rwandan ed-tech startup BAG Innovation, which uses gamification and artificial intelligence (AI) to revolutionise the future of career development, has raised a US$150,000 seed round to help it expand locally and internationally. Founded in 2017, BAG Innovation is a virtual internship system that develops, tracks and matches students with the right market need upon graduation. “We realised that career centres within universities were not developing fast enough, and that the student environment was not conducive to challenging students to be proactive with their career choices and passions,” said Gabriel Ekman, managing director of BAG Innovation. Ekman said BAG was targeting entering three new countries in the coming year – Tanzania, Ethiopia, and Uganda – and added that securing the investment in the first place had been a challenge. “However, we are offering freemium subscriptions to both companies and students in our new expansion model, and working with new revenue systems by monetising the data from the two user sides.