Boost Subscriber Engagement for the Holidays

▤ Summary

The holidays are a great time of year for email marketers to send compelling messages to their subscribers. However, there is also a higher volume of email being sent, which can make it more difficult to get good engagement rates from your subscribers. When you have a group of subscribers who haven’t opened or clicked a message from you in awhile, it’s probably time to remind them of your value through a re-engagement strategy. Use Critical Impact’s dynamic lists to find the subscribers who haven’t opened a message from you in the past year, or who haven’t clicked on a specific category of link. Use this information to create personalized subject lines, send from assigned sales representatives, or include articles of interest.

▦ Linked Companies

Critical Impact

$1M to $5M