What Is A Lead? Breaking Down The Terminology ·
Summary
In this blog, we’ll take you through all of these different types of B2B leads and give you some tips about how to start implementing consistent terminology in your business. In a nutshell, these leads have engaged with your brand in one way or another (visited your site, clicked your ad, downloaded a case study, came to your tradeshow booth, etc…); but at this point, no one on your team has confirmed whether they’re actually a fit for your solution. Take a form being filled out on your website to download a case study, any number of people could have taken that action – for example; a student, someone in another country, someone at a start-up company, or maybe it’s someone who fits perfectly into your target market. #1 – preliminary research shows they fall into your target market and it appears as though your solution would be a good fit. They may slip up at first, but over time, if you keep pushing the specified terms it’ll become second nature and make understanding your sales and marketing results so much easier.