Why big tech companies keep pouring money into hardware when Apple still dominates
Summary
In the past two months, Google has revealed new Pixel phones, Microsoft has launched Surface tablets and laptops, Facebook has introduced a new smart display called Portal along with Oculus VR headsets and Amazon has rolled out a bunch of gadgets that work with its voice assistant, Alexa. These are the dominant players in software and web services and theyre trying to play in the hardware world, where Apple owns the consumers wallet. Still, there are strategic reasons for big software companies to launch their own hardware, even if they arent throwing off billions in profit like Apple. " Googles head of hardware, Rick Osterloh, described it this way: "Our vision for ambient computing is to create a single, consistent experience at home, at work or on the go, whenever you need it. The worlds biggest computer manufacturers also buy Windows software to power their laptops and tablets, which sell in much greater numbers than Microsofts first-party hardware.
Classifications
AskAI Classifications
LabelsLinked Companies
