2020 Political Web Design Trends
Summary
Kamala Harris uses hers as a split screen a little farther down the page, pairing it with her primary welcome message to draw attention to that important content and add some life to the words. Elizabeth Warren uses ambient video as a background to her main messaging; its got a heavy color overlay, and is more about giving that sense of movement to the site (and campaign) and reinforcing her branding. Political campaigns are fast moving, energetic enterprises that hinge on building mass movements, and ambient video helps bring some of that vibrancy to the web. These sticky calls to action remove friction from a visitor turning into a supporter from any point on the page, helping build a database and grow contributions. Kamala Harris has a unique approach where her full-width donation ask is at the very top of each page, immediately drawing a visitors attention while also offering the same benefits of messaging and quick options.