SpotX Chief Scientist Neal Richter Elected as Chairman of IAB Tech Lab Board of Directors
Summary
NEW YORK--(BUSINESS WIRE)--The IAB Technology Laboratory (Tech Lab) today announced that SpotX Chief Scientist Neal Richter was elected by its board of directors as the new chair. In this position, Richter will play a key role in guiding the Tech Lab’s work to evolve privacy-compliant standards for programmatic advertising, simplify video ad delivery, increase supply chain transparency, and reduce fraud, among other initiatives. Richter takes on the board post with 20 years of experience leading software teams and developing effective, data-driven products that build the bottom line. “Having spent the past 8 years collaborating with other members on standards like OpenRTB, I know how important our work is in building a better digital supply chain. I can’t wait to take an even larger role in driving the agenda and creating guidance and technology that supports the growth of video, audio, and other content and services worldwide.” The IAB Tech Lab board also elected Eric Picard, Pandora’s Vice President of Advertising Product Management, to join its six-member executive committee, which also includes: IAB Tech Lab’s global membership of over 750 companies includes a broad range of digital publishers, advertising technology providers, agencies, and others – and membership grew over 18 percent from mid-2018 to mid-2019.
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