How Do You Bracket a Sales Cycle? | SalesWays – ASPEC – Unique Sales Opportunity Management & Sales Automation CRM
Summary
We call it computational selling, and the task is to effectively, efficiently, and successfully manage the sales cycle to achieve a win. At the highest level, this is a predictable process governed by the buyer’s requirements: identification of a need, discovery of possible solutions, and selection the one best suited to their business success. If you open a sales cycle every time a “tourist” wants to see a demo of your product, you could be in for a very crowded pipeline and a lot of cancelled opportunities. Someone in a modest position at their company who is intrigued by your cute ad just wants to see it before taking it to management has a very vague intent. But put your best estimate in and then continually update it so ASPEC can adjust and give you accurate and actionable feedback.