Managing Your Sales Data: The Problem, The History, Solutions.
Summary
It risks compromising the vital tasks of analyzing sales trends opportunities and supplying authors with accurate and timely royalty statements, and it takes people away from the work they came into publishing to do: producing and selling great content. The emergence of e-readers like Rocket Book, Sony Reader and Franklin eBookMan, and of specialist e-book platforms like Fictionwise and Peanut Press, later Palm Digital Media, triggered an avalanche of new sales files. These reports offered publishers the chance to improve their understanding of readers’ tastes and purchasing habits, but they also left teams grappling with new forms of sales and royalty data. For publishers seeking better aggregation of sales reports, options now include closer collaboration with digital distributors and the adoption of Extract, Transform, Load (ETL) tools, which can blend data from different sources into a single destination—though these can be expensive to acquire and hard to maintain. At MetaComet we have been studying and addressing the problem since the beginning, since it is so central to our key focus of royalty automation, and we continue to learn new and better ways to deal with the ever-changing structure of sales files.
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