OVH rebrand signals renewed push to become Europe’s alternative cloud provider of choice
Summary
And that’s the reason we decided to adapt our branding to the reality of what OVH is already.” The company is also doubling down on its efforts to market itself as a European alternative to the big three US-based public cloud giants, as well as their Chinese challengers, and rid itself of the “best-kept secret” tag the analyst community has assigned it, said Paulin. To capitalise on these adoption figures, and build awareness of the refreshed brand, the company is committed to investing over the coming year into all the markets in which it already has a presence – including the UK, Italy, Spain, Poland, Germany, Canada and the Asia-Pacific region. The setup was originally pitched by the virtualisation giant as a means of giving organisations access to IaaS services based on VMware’s vSphere technology, while enabling them to run their applications and workloads in the cloud or on-premise. Six months into his tenure as OVH’s CEO, Michel Paulin sets out the work the firm is doing to stand out from the public cloud crowd through its local knowledge of the European data protection landscape and its open source credentials. Cédric O, secretary of state for the digital economy of France, used his time during the OVHcloud Summit keynote to set out the economic and data sovereignty implications of Europe’s growing reliance on US-based and Chinese tech providers.