Microsoft’s Mixer follows Twitch with addition of direct tipping and game sales
Summary
Mixer , Microsoft’s answer to Twitch, will soon allow its streamers to start selling games and other downloadable content via its service, and will introduce tipping, the company announced this week in its year-end wrap-up.The game sales will be made possible through the new Mixer Direct Purchase program, which is now in testing ahead of a broad, public launch, Microsoft says.The move is meant to give gamers the ability to further monetize their channels on Mixer, which today falls far behind Twitch and YouTube Gaming in terms of monthly active streamers, concurrent streamers and viewers.Gamers on Mixer simply don’t have the potential for the sizable audience that they do elsewhere, which is why more monetization tools are needed.Mixer’s other big news is the introduction of a direct tipping feature.
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