Direct Mail Automation Platform Enthusem Announces Partnership with...
Summary
With Enthusem incorporating a completely hands-off direct mail touch into our Marketo automated sequences has become a reality.Enthusem’s integration with Marketo makes sending direct mail from a Marketo Smart Campaign as easy as sending an automated email — with the same level of effort, timing, and trackability but through a channel that’s much less cluttered, so the content stands out.Studies show that integrating direct mail and email can boost overall response rates by 35%.“Enthusem made the Marketo integration set-up completely seamless for SnackNation,” says SnackNation’s marketing automation manager, George Hoffman.“With Enthusem incorporating a completely hands-off direct mail touch into our Marketo automated sequences has become a reality.