VMG Partners buys snack brand Popchips
Summary
VSB, along with other future VMG platform concepts, will house a portfolio of brands that meet an array of consumer needs and usage occasions, providing a single source for retailers across brick and mortar and digital channels. Platforms like VSB will be dynamic, nimble and flexible, as small start-ups are, but will also bring best practices, experience and expertise, such as that of larger, more corporate entities, without the cumbersome standards and processes that can hinder growth potential. As part of a cohesive business model, VSB will provide founders and entrepreneurs of snacking brands the opportunity to build upon initial momentum while also creating a springboard for category-leading innovation and seamless omnichannel execution. Through the growth and development of a world-class team at our home base in Los Angeles, we expect to be the leading destination for exceptional talent, innovation and brand building excellence throughout the snacking industry.” Barclays served as exclusive financial advisor to popchips and Verlinvest in the transaction. VMG partners with entrepreneurs, founders and management teams, collaborating to build iconic consumer brands that leverage VMG’s experience, expertise, and network to promote growth in stakeholder value.