New Frontier Data to Acquire Leading Cannabis Lifestyle Media Company, Civilized
Summary
“Our plan is to merge sophisticated information platforms to offer detailed, accurate and timely predictive analytics and actionable intelligence to companies looking to connect with today’s cannabis consumer,” said New Frontier Data Founder and CEO Giadha Aguirre de Carcer. “Civilized’s intelligent and thoughtful relationship with millions of cannabis consumers provides brands with a responsible and compliant way to engage, inform and influence buying behavior in this unique global marketplace.” “This is a smart and unique opportunity that will not only strengthen our offering but bring real value to our investors through increased revenue streams and partnerships,” said Terri Riedle, President of Civilized. “This merger allows for even richer digital, broadcast and podcast content and will help us better understand and deepen our relationship with consumers.” Washington, D.C.-based New Frontier Data was founded in 2014 and has grown to over a 50-person team, with three offices in the United States and Europe. The company’s mix of original and curated video and digital content, including stories on business, travel, technology, fashion and culture is available to millions on platforms across North America. Civilized is the leading lifestyle media brand that connects millions of cannabis consumers, influencers and the canna-curious with both niche and mainstream content, events and experiences, and fashion.