Kibo to Acquire Monetate to Empower Retailers to Personalize and Optimize the Entire Customer Journey
Summary
DALLAS--(BUSINESS WIRE)--Kibo, a leader in cloud commerce, today announced it has entered into an agreement to acquire leading testing and optimization provider, Monetate. The addition of Monetate to Kibo’s commerce cloud offerings means its retailers and brands will be better equipped to curate, test, and optimize customer experiences intelligently and consistently wherever they occur — online, in-store, through mobile apps, via AI assistants, and more. The addition of Monetate will enable Kibo to offer A/B & multivariate testing, content personalization, and audience building & targeting with an intuitive, self-serve user interface designed for merchandisers and marketers. Clients of Monetate will continue to enjoy the exceptional service and support that they have come to expect while also having access to Kibo’s Order Management, eCommerce, and Certona personalization recommendations and search solutions. Founded in 2008, with offices in the U.S. and Europe, Monetate is used by leading brands around the world and influences billions of dollars in revenue every year for QVC, Newegg, Timberland, Patagonia, The North Face, and hundreds of other market leaders.
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