AddSearch Launches Personalized Search Feature to Improve Experience for Site Visitors
Summary
HELSINKI--(BUSINESS WIRE)--Website search platform AddSearch unveiled today its new personalization feature. The platform takes into consideration factors such as browsing behavior, account settings, and past purchases to narrow down the potential search results to specific pages that best fit the visitor’s preferences. E-commerce sites, for instance, can greatly benefit from such capabilities since the search results could readily point to products and services that the visitor will most likely buy. AddSearch can also provide site owners with guidance on how to create rule sets for personalization cases, ensuring that the experience would truly satisfy each user’s needs. Companies like Amazon and Netflix serve as prime examples of how personalized search can boost sales and guarantee repeat business.
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