Izea to buy VC-backed TapInfluence
Summary
Izea Inc has agreed to acquire Silicon Valley-based TapInfluence , a platform and online marketplace for brands and agencies to execute influencer marketing campaigns.TapInfluence is a leading platform and online marketplace for brands and agencies to execute influencer marketing campaigns.The acquisition will augment IZEA’s software as a service customer base, and provide additional technology capabilities which will eventually be integrated into IZEAx.“There is a real opportunity for consolidation in the Influencer Marketing space,” commented Mike Elliott, Managing Partner at Noro-Moseley, a longstanding TapInfluence investor.With a larger revenue base and consolidated expenses, we are able to invest more in the things that make a difference for our customers and take advantage of the best aspects of each organization.”