What Nonprofits Can Learn from Greta Thunberg
Summary
And though she was speaking to an audience largely composed of those with power, her you was not only the assembled global leaders but everyone, and her we, while directly referring to the young and Friday’s three million marchers, was a we open to all, infinitely expandable.” A couple of two letter words changed the way Thunberg’s message came across and how the public perceived it. I want you to act as if the house is on fire, because it is.” – Thunberg, World Economic Forum, January 2019 Thunberg’s emotional appeal is strong and nonprofits can learn a lot from it. In 2015, Unruly’s data found that “people were more drawn to ads triggering warmth, inspiration and happiness…” So be sure to include a clear solution and a call to action that invites supporters to help make a difference. The unit of activism today is probably the tweet.” – Emma Grey Ellis, Wired Thunberg is a pro at using Twitter and social media outlets to address politicians, stay connected to her followers, promote the cause, and organize events. Make Sure the Website is Mobile-Friendly These days, most people read the news, check emails and follow trends by using their handheld devices more than desktop computers.
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