Engagio Named #1 Global Winner on Account-Based Marketing Vendor Matrix Released by Research In Action
Summary
The evaluation results and forecasts were based on customer and vendor feedback, publicly available information, triangulation, as well as analyst opinion. The company also scored high for its strategy, including vision, innovation and partner ecosystem, viability and execution capabilities, and differentiation. Last week, Engagio announced new solutions to help Marketing and Sales departments work as a team across account journeys to win new business and drive customer growth. “We are thrilled to have emerged as the top vendor in the industry as a result of Research In Action’s in-depth survey and vendor analysis.” The report also highlighted a number of market trends, including top investment areas in ABM for B2B companies over the next year are 1) increasing the quality of leads processed by their marketing system, 2) enabling sales staff to better understand their target buyers, 3) migration to SaaS platform, and 4) system performance and responsiveness. Join Jon Miller and Peter O’Neill on Tuesday, Oct. 22 at 10 a.m. PDT for a lively webinar discussion about ABM technology evaluation, the Vendor Selection Matrix™, and Engagios placement.