CLEAR Partners with Major League Baseball & Tickets.com To Introduce Biometric Ticketing

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The partnership will develop a first-of-its-kind collaboration of emerging technologies from CLEAR and Tickets.com, ultimately allowing millions of fans to use biometrics to enter ballparks, eliminating the need to present a paper or mobile ticket.“Our collaboration with CLEAR is an important new technology initiative, delivering safe, simple and seamless experiences for fans,” said Noah Garden, EVP, Business, Major League Baseball.“Developing a partnership that will unify emerging identity technology and ticketing is reflective of our commitments to always improving ballpark accessibility and maintaining critical security standards.”CLEAR will also soon unveil new biometric-powered concessions in the state of Washington, enabling fans to pay for food, beer and validate legal age with just the tap of a finger or blink of an eye.Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor peace, competitive balance and industry revenues, as well as the most comprehensive drug-testing program in American professional sports.

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