IZEA Signs Definitive Agreement to Acquire Leading SaaS Influencer Marketing Platform TapInfluence
Summary
IZEA Signs Definitive Agreement to Acquire Leading SaaS Influencer Marketing Platform TapInfluence.The acquisition will augment IZEA’s software as a service customer base, and provide additional technology capabilities which will eventually be integrated into IZEAx.This combination will allow us to further enhance our technology, significantly increase marketplace liquidity, and provide incredible customer service.“There is a real opportunity for consolidation in the Influencer Marketing space,” commented Mike Elliott, Managing Partner at Noro-Moseley, a longstanding TapInfluence investor.With a larger revenue base and consolidated expenses, we are able to invest more in the things that make a difference for our customers and take advantage of the best aspects of each organization.”