ROI of Events - How to Follow up Leads After an Event
Summary
I’m not going to lie… two days of networking, speaking, selling and catching up with old friends at this year’s Rec Expo has left me absolutely cream-crackered. We pitched up at the NEC for the Rec Expo on Wednesday, worked our socks off and have a bunch of smoking hot leads to follow up on. We made a great impression on the people we spoke to with our enthusiasm for what we do (it’s possible I’m biased), but how do we now get those leads converted to ensure we see a return on our investment. We picked an awesome spot – a corner in between two of the seminar spaces and as near as we could get to a coffee stop. Apologies to Mark and Amanda for abandoning them on the stand most of the day while I sat and drank copious amounts of coffee – whoops.