Augmented Reality Seen Boosting Apple Revenue
Summary
Augmented reality could become a major sales driver of Apple ( AAPL ) iPhones and apps and provide a pathway to AR glasses, a Wall Street analyst says.X"We think AR apps will command a price premium," Bank of America Merrill Lynch analyst Wamsi Mohan said in a note to clients Tuesday.He reiterated his buy rating on Apple stock on the companys strong capital returns, growth in services and "AR providing yet another competitive advantage.Augmented reality overlays digital information and objects onto a persons field of view using a mobile display or special glasses.Apple fired its opening salvo in the augmented reality field with the release of its 11th-generation smartphones and AR Kit software last year.
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