Decibel Names Shane Phair as Chief Marketing Officer
Summary
Based in Decibel’s Boston office, Phair will be responsible for leading global marketing and communications efforts and guiding the brand through its next wave of international expansion. Decibel’s impressive momentum, marked by a 165% increase in annual sales over the past three years, is driven by its strong integration and partner ecosystems (including its Premier Partnership with Adobe) and global, growing team committed to continual innovation, with a focus on the company’s flagship Digital Experience Intelligence platform. As CMO, Phair launched the CM Group brand and rebranded several portfolio organizations, including Campaign Monitor, Emma and Delivra. Built on a flexible, fast, open API, Decibel makes it easy to integrate and export smart experience data to enrich your entire stack or model in-house. The worlds largest companies including LEGO, British Airways and AllState Insurance use Decibel to discover opportunities to transform digital experience, drive brand loyalty and grow their businesses.