Gartner Highlights the Transformational Impact of Blockchain for Lead Generation in Sales
Summary
STAMFORD, Conn.--(BUSINESS WIRE)--Blockchain for lead generation has reached the Innovation Trigger* in Gartner’s 2019 Hype Cycle for CRM Sales Technology. According to Gartner, Inc., the technology offers sales organizations the ability to provide users with the most current and highest-quality leads via the exchange of personal and/or business information based on crowdsourcing data collection methods. “This is the first time blockchain is entering into the sales world and it has the potential to have a transformational impact on how sales organizations typically source leads and contact information,” said Adnan Zijadic, Senior Principal Analyst at Gartner. We equip business leaders with indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow. We are a trusted advisor and objective resource for more than 15,000 organizations in more than 100 countries — across all major functions, in every industry and enterprise size.