LEX, Backed By Greycroft and Thor Equities, to Launch First Marketplace Enabling Everyday Investors to Acquire and Trade Securitized Real Estate Equities
Summary
The LEX platform will provide users with tools to research and compare properties, and securities will be priced initially at $100 when offered, making it easy for investors to build customized income-producing portfolios. “The new marketplace is going to make a huge impact on liquidity in the asset class.” LEX is founded by two brothers, Drew and Dean Sterrett, who serve as CEO and Head of Product, respectively, and Jesse Daugherty, a former Google engineer. *All investment services offered by LEX Markets Corp. associated persons are currently conducted in their capacities as registered representatives of SDDco Brokerage Advisors, LLC Member: FINRA / SIPC, 485 Madison Avenue 15th Floor New York, NY 10022. Greycroft has made over 300 investments across the tech sector, including Acorns, Huffington Post, Icertis, Plated, Shipt, TheRealReal, Thrive Market, Trunk Club, and Venmo. The company maximizes returns for investors by recognizing a propertys potential, reducing operating expenses, increasing tenant satisfaction, and leveraging market trends to maintain a long-term competitive edge.