Shopkick Launches Television Advertising Campaign with Minneapolis-Based Agency Marketing Architects
Summary
MINNEAPOLIS--(BUSINESS WIRE)--Shopkick, a leading shopping rewards app, makes its national television debut with the launch of its TV advertising campaign: “Whoo Hoo!” The campaign aims to share and mimic the excitement Shopkick customers experience when using the app in-store to earn rewards while shopping. Shopkicks full path-to-purchase offering delivers substantial returns for brands and retailers by allowing them to engage with consumers before they shop, then continuing with them in-store and on their phone. “Television offers the opportunity to expand awareness of the app and its success to even more users, supporting Shopkick’s growth goals,” said Eric Pilhofer, VP Creative at Marketing Architects. Some of its leading brand and retail partners include Auntie Annes, Barilla, Brighton, Coty, eBay, GE, Kelloggs, LEGO, TJ Maxx and Unilever, among others. By investing their own capital into each TV campaign, Marketing Architects disrupts the high costs and low accountability of traditional agencies to drive rapid growth and solve complex business challenges for clients.