Lookalike Audience Facebooks New Data-Driven Advantage For Business
Summary
Facebook’s new lookalike audience feature leverages their gigantic network of social media users (Zephoria estimates a whopping 2.7 billion use a Facebook family product every month as of 2019). I imagine they were trying to target lonely, non-social adults who watch cartoons on Friday nights rather than hitting the town, but were they really wanting to spend their advertising budget on 12-year-olds like me? Facebook’s algorithms put together a bunch of information on customers you already have, figures out what makes them similar, and creates a lookalike audience filled with people that fit the bill. For further instruction, check out Facebook’s official guide Step 2: Optimize Facebook Pixel with relevant conversion events with value. Facebook lets you create a lookalike audience by uploading a CSV file of emails you’ve already gathered from your existing clients.
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