Blackstone Closes Acquisition of Vungle, a Leading Mobile Performance Marketing Platform
Summary
The acquisition brings together Vungle’s leading performance marketing platform for in-app advertising with Blackstone’s demonstrated success in partnering with category leaders to support and accelerate their growth. “ Vungle’s rich expertise in the high-growth, in-app performance advertising market and strong focus on the mobile experience position the company well for continued success,” said Sachin Bavishi, Principal at Blackstone. With Blackstone’s resources and expertise, we will build upon our proven track record as a trusted guide for mobile growth and engagement for the world’s largest brands.” Concurrent with the completion of the transaction, Vungle is promoting Jeremy Bondy to the newly created role of Chief Operating Officer. Mobile application developers partner with Vungle to monetize their apps through innovative in-app ad experiences that are inspired by insight and crafted with creativity. Vungles data-optimized ads run on over 1 billion unique devices to drive engagement and increase returns for publishers and advertisers ranging from indie studios to powerhouse brands, including Rovio, Zynga, Pandora, Microsoft, and Scopely.