A risky bet on reinventing its sole product pays off for Magnet Forensics
Summary
But rather than continue to complacently vacuum up IEF profits, Magnet opted to devote most of its engineering efforts to developing something that would ultimately replace its flagship product. “So it’s about finding customers that are early adopters and can share your vision.” The company has always enjoyed a strong connection to law enforcement communities; it was founded by a former police officer, after all. Having studied computer science in college, he began writing code in his spare time to automate the process of pulling material from seized devices. For example, many police departments use forensic software to investigate child sexual exploitation cases, and reviewing evidence can take a serious mental toll on officers. Dubbed Axiom, it allows investigators to build timelines, highlights connections between digital evidence, and features a machine-learning function for sifting through pictures and text conversations.
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