Content Marketing Weekly: The pumpkin spice edition
Summary
As the hot months, long days and frequent vacations draw down and the holidays come ever closer, it’s time to focus on some high-ROI projects that will deliver solid results through the fall. The Content Marketing Institute’s Amanda DiSilvestro has a great suggestion: a full audit of your website to make sure you’re in line with the latest version of Google’s rules. Performing such a comprehensive audit every year is a powerful strategy because many of the issues that lead to SEO problems can pop up while you aren’t looking, and in ways that are hard to detect without a specific check. For instance, you can use an eBook version of your work as an opt-in for interested clients, or use excerpts from the text as guest blog posts hosted by industry publications. Keller explained you can even make physical, bound copies of single chapters and mail them out to prospects, piquing their interest and showing your expertise about the topics within.