Backbone Partners with Shinola to Bring Modern Design and Production Process to Leading Luxury Design Brand
Summary
“We continue to seek out new and effective tools to improve Shinola’s processes for bringing products to market,” said Shinola CEO Tom Lewand. “We are looking forward to partnering with Backbone and utilizing their impressive platform to enhance our company’s performance across categories.” Shinola is one of many digitally native brands looking for innovative ways to improve efficiency, both in terms of product development and profitability. These leading companies shaping the retail and fashion industries are increasingly finding value in Backbone’s data-driven and intuitive cloud-based platform, which allows them to expand their offerings and business. Our hope is that Shinola’s growth will continue at an increased, exponential rate by enhancing and streamlining their entire production process.” The Backbone platform provides single-source, end-to-end solutions to empower brands who, like Shinola, are growing in highly competitive and evolving markets. Through skilled training, Shinola works to create opportunities for its team members and support the local workforce by partnering with legacy companies across the country and around the world that are also committed to the company’s values.