Madison Logic Can Deliver 507% ROI According to Total Economic Impact Study
Summary
Madison Logic, the leading global account-based marketing (ABM) platform, today announced the results of an independent commissioned Total Economic Impact™ (TEI) study by Forrester Consulting on behalf of Madison Logic. The study examines the cost savings and business benefits that organizations may see by implementing the Madison Logic Platform. Through in-depth customer interviews, the Forrester TEI study found a three-year 507% return on investment (ROI), a doubling of sales conversion rate to closed-won, and more benefits over three years of utilizing the Madison Logic ABM solution. "Our clients have long known that they can get incredible ROI from Madison Logic,” said Tom O’Regan, CEO at Madison Logic. “That Forrester uncovered a 507% ROI over three years proves that our clients can execute their comprehensive ABM strategy across the funnel and convert their best accounts faster.” The July 2019 Forrester Consulting TEI Study also revealed that Madison Logic tripled the number of conversions to marketing-qualified accounts (MQA) and decreased time spent qualifying accounts by 66 percent for sampled customers. In addition, Forrester found that Madison Logic helped clients:
Classifications
AskAI Classifications
LabelsLinked Companies
