Increasing Consumer Privacy Demand Opens New Doors For Marketers

▤ Summary

Perhaps unsurprisingly, social media sites like Facebook ranked dead last in trust, with mobile operators faring only slightly better – a particularly telling insight for brands and advertisers when considering the best medium for reaching their consumers. “The findings of this survey offer marketers and advertisers an opportunity to adjust to the changing privacy landscape and engage consumers in new and more authentic ways,” said Pankaj Srivastava, COO and CMO of FigLeaf. Those under 30 showed more inclination to take matters into their own hands, with 58% choosing to use privacy tools, deleting social media accounts or restricting what they share online, as compared to the 30% of respondents over 60 who believed the best solution to protect personal, digital information was for government to create stricter laws. The younger generation was slightly more bullish on privacy legislation, with 12% saying the advent of the European Union’s General Data Protection Regulation (GDPR) afforded them greater choice over which sites can access their personal information, compared with only 6% of those over 45. FigLeaf empowers individuals with the choice for total digital privacy, helping them understand what and where data has been exposed, and providing tools to securely share information in the manner they choose.

▦ Linked Companies

Dropbox

$500M to $1B