Aberdeen Behavioral Technographics is Now Live
Summary
Waltham, MA, September 23, 2019 --( In numerous tests, Aberdeen Behavioral Technographics has proven to be up to 55% more accurate than legacy approaches in determining in-use technology at a given company location. This higher level of accuracy and deeper insight into users’ pains and priorities enables significant improvements in account prioritization, pipeline creation and win-rates. “It is an important resource for account prioritization, ad targeting and content marketing.” “Technographic data has been overdue for innovation,” said Marc Osofsky, Aberdeen CEO. This higher level of accuracy and deeper insight into users’ pains and priorities enables significant improvements in account prioritization, pipeline creation and win-rates. “It is an important resource for account prioritization, ad targeting and content marketing.”“Technographic data has been overdue for innovation,” said Marc Osofsky, Aberdeen CEO.