User-Generated Content: (Actually) Putting Customers First
Summary
The biggest purpose and benefit to UGC is that it builds trust between your brand and your audience, both with your current customers and potential ones. All of these efforts result in a different variation of UGC in hopes to spark your imagination to start thinking about content in a totally new way. There are a lot of hoops to jump through with rentals, but the biggest pain point was that consumers didn’t know what they clothes would actually look like on until it was too late. But it goes the extra mile by letting people input their measurements and other requirements to see the dress on others with similar shapes and sizes. When done right, this cost-effective (and just plain effective) type of content creation is potentially the key to differentiating your brand in a crowded market.