IonTuition and META Select BLASTmedia as PR Agency of Record
Summary
IonTuition and META’s parent company, Ceannate Corp., based the decision to partner with BLASTmedia to lead PR strategy for both brands on the agency’s knowledge of the software space and established media relationships. The personalized platform and deep relationships with servicers expedite resolutions for borrowers at all stages of the repayment cycle and set them on a fast track to financial wellness. “There are millions of college students, graduates, and employees with pressing issues that IonTuition and META address,” said Balaji “Raj” Rajan, CEO of Ceannate Corp. “Having a strong media presence is required to disseminate our messaging promoting financial and mental wellness.” IonTuition and META grew from higher education space with untapped potential value for HR/benefits and healthcare, opening up a variety of possibilities for media outreach. With the continued trend of younger generations struggling with stressors older Americans didn’t have, BLASTmedia’s ability to earn coverage that speaks directly to our country’s most pressing issues is essential to a successful PR strategy. BLASTmedia understands the unique challenges associated with scaling a SaaS business and uses media coverage and thought leadership campaigns to impact four primary pillars: investors, employees, partners, and customers.