Survey Underscores Netflix Dominance In Living Room
Summary
XIn a report Tuesday, investment bank Cowen said Netflix has an "outsized lead in the living room," based on its monthly survey of 2,500 U.S. consumers.Cowen analyst John Blackledge reiterated his outperform rating on Netflix stock and raised his price target to 430 from 375."Over the long term, assuming Netflix is able to continue to increasingly offer great content, this lead clearly bodes well for further value creation," Blackledge said."Netflixs investment in high-quality episodic content across all genres and feature films likely ensures the top spot in the living room over time.Exclusive original content released on Netflix in the second quarter included new seasons of "13 Reasons Why," "Marvels Luke Cage" and "Unbreakable Kimmy Schmidt.