Whisk Launches AI-Powered Sponsored Product Platform to Drive ROI for CPG Brands and Grocers
Summary
The new platform offers CPG brands and grocery retailers the ability to maximize sales by assisting their users’ grocery planning with useful product suggestions across the shopping journey from the point of recipe inspiration to the point of purchase. “Whisk’s Food AI has powered experiences for the world’s largest retailers, publishers, CPG brands, and health companies since 2012. “We’re thrilled to bring Sponsored Products to market to help our partners reach new shoppers with highly personalized food experiences.” Features and benefits of Sponsored Products at launch include: According to research from the Retail Industry Leaders Association and Accenture, the majority of consumers (63%) want more personalized, immersive, and seamless shopping experiences and recommendations. Detailed analytics help brands and retailers control their marketing spend and measure ROI,” continued Holzherr. Whisk is the world’s smartest food platform that works with the world’s largest retailers, publishers, CPG brands and health companies to help them create connected, intelligent, and more meaningful food experiences by connecting the world’s recipes, products, and shopping choices using artificial intelligence and deep learning.