As More Grocers Embrace Tech, Swiftly Snags $15M to Launch in Seattle
Summary
After they’ve finished working through their shopping lists, users pay for orders via Swiftly’s app and avoid waiting in the main checkout line, the startup says. According to company materials, users complete purchases by going to a designated Swiftly zone near the exit and having a store clerk verify they’ve paid for the items in their cart. E-commerce giant Amazon (NASDAQ: AMZN) offers a similar feature, which it calls “Subscribe & Save,” for toothpaste, trash bags, and other items customers frequently reorder. Part of Swiftly’s pitch to grocery store chains is they can use the startup’s software to set prices that make them competitive with Amazon and other online retailers. He was previously CEO and chariman of Harris Teeter Supermarkets, a large chain that’s now owned by Kroger (NYSE: KR).
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