Nantes-based Akeneo raises €41 million to further develop its product experience management platform | EU-Startups
Summary
Nantes-based Akeneo, which provides a Product Experience Management (PXM) platform for corporate brands and retailers, has raised €41 million in a Series C funding round led by Summit Partners. Both B2C and B2B brands and retailers are increasingly relying on unified product information to deliver compelling and relevant customer experiences across sales channels. Akeneo is now the most used product information management (PIM) platform in the world with 60,000 live implementations, and has achieved compound triple-digit revenue growth for six consecutive years. The new funding comes on the heels of a series of corporate milestones for Akeneo, including the acquisition of AI startup Sigmento, integration with Salesforce Commerce Cloud, and a strategic premier technology partnership with Magento, an Adobe company. “Today’s consumers average more than five touchpoints before they make a purchasing decision, so it is increasingly important for brands to use a platform that delivers an integrated and consistent product experience.” “With Summit’s extensive experience scaling global SaaS businesses and our existing investors’ continued support, we look forward to helping more brands and retail merchants deliver seamless product experiences with even greater efficiency and scale.”