WPP and InMobi Group Enter Into a Multi-year Strategic Partnership to Co-Build Unique Benefits for Marketers
Summary
Leveraging the best of expertise from InMobi Group and WPP agencies, including GroupM and Kantar, the partnership aims to simplify complexity for Indian marketers. " "User journeys in a mobile-first world have become increasingly complex, and brands need an end-to-end solution that helps them to uncover and drive insights into action seamlessly," said Naveen Tewari, Founder & CEO of InMobi Group. "InMobi and WPPs strengths in technology and marketing expertise mean that we are best positioned to take the guesswork out of complex data and provide integrated solutions for brands to help them drive real connections with consumers. WPP and InMobi Groups partnership will see both companies co-building more innovative mobile-first products for the future, to help position businesses ahead of the marketing curve. The groups portfolio companies include InMobi Marketing Cloud, TruFactor - a Secure Data Platform for businesses, and Glance - the worlds first Screen Zero.