Apple Car Opportunity Too Big For iPhone Maker To Ignore: Analyst
Summary
Winfrey, who recently signed a deal to make video programming for Apple ( AAPL ), could soon be pointing to the iPhone maker and shouting " You get a car!"We believe Apple needs big new TAMs (total addressable markets) to keep growing and we reiterate our expectation that it ultimately launches a self-driving car, irrespective of contrary news flow and even its own hesitations to date," Cihra said.The big draws of a market worth over $2 trillion and the tech disruption caused by electric vehicles plus software and artificial intelligence "make it too hard to resist," he said."Apple is also investing in original media content as its other big new TAM, but we see cars better fitting its product-centric business model," Cihra said."Given the markets sheer size and parallels to Apples historical MO, we remain convinced that it will inevitably be drawn into launching its own car," Cihra said.