How to Attract Top Graduate Talent to Your Job ads
Summary
Here are some tips on how to create job ads that speak directly to top grad talent and instantly make them want to hit that ‘apply’ button. However, research has shown that Generation Z candidates (who will make up a large majority of the new grad market) actually prefer job ads that are short, sweet and straight to the point. Beginning your career in the big bad real world can be a scary prospect for a lot of graduates, and one way to make the transition easier is to help the candidate visualise themselves in the role. Selling company culture is important too – if you offer flexible working, a casual dress code and beers on Friday afternoons, mention this. Whilst they might look pretty straight forward to you, to a graduate setting out on their first big career search, job boards are a minefield of confusing ads that all seem to be advertising the same roles.
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