Bite-Sized Marketing Insights for Busy Distributors – Part 2
Summary
Even if you are in small business and can’t afford to do costly studies, you do have the ability to run different kinds of tests in your app or on your website and see what works best. – Roger Dooley, Author of Brainfluence: 100 ways to persuade and convince consumers with Neuromarketing This 2-part blog provides bite-sized insights on online marketing for busy distributors. These learnings were originally presented in Industrial Distribution Summit 2019. Content that sparks interest and capturing data through forms and surveys to understand the buyer’s interest Content that provides business value (may move fast or slow) Content that assists the buyer in choosing a product/service An email that highlights offers or options to connect with business Landing pages are important because they limit the number of decisions a visitor can make, allowing you to lead them to the outcome you desire. DCKAP has helped many distributors build their website and increase their online revenue.
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